Winning marketing strategies for the World Cup and beyond
This webinar explored why the upcoming World Cup presents a unique moment for betting operators and suppliers to rethink and elevate their marketing strategies. The panellists took a deep dive into the newest opportunities in AI-driven betting marketing – exploring everything from rising customer expectations to the technologies shaping the next wave of acquisition and engagement.
In this panel, you will learn how to build brand presence through programmatic and DOOH channels without relying on sponsorships, and how precision targeting and dynamic creatives can power more efficient acquisition. The speakers also discussed deep retention strategies such as churn modelling, personalisation frameworks, and optimising lifetime value.
And finally, the panellists discussed and looked beyond the tournament itself, and how operators can future-proof their marketing strategies for 2026 and beyond.
Topics included:
- Why the World Cup is the perfect time for new marketing strategies
- Opportunities in AI-driven betting marketing: customer expectations, technology trends
- Brand and Awareness: programmatic and DOOH, non-sponsorship activation
- Precision acquisition: targeting and dynamic creatives
- Deep retention: churn modelling, personalization, lifetime value
- Beyond the World Cup: regulatory shifts, future-proofing
Host Michelle Druker moderated the panel alongside SVP of Marketing Services at Sportradar, Nikolaus Beier, Head of AI Marketing at VAIX, Jay Kanabar, and Business Intelligence and Strategy Manager at Canadian Bank Note Company, Clark Duque.
Watch the on-demand version now!