Kendoo debuts first stand at ICE Barcelona 2026
Kendoo attended ICE Barcelona 2026 with its first-ever exhibition stand, marking a major milestone one year after entering the iGaming market. The appearance underscored Kendoo’s rapid growth and expanding presence across global markets.
ICE Barcelona is widely recognised as the place where the world of gaming goes to do business, bringing together industry leaders, regulators, suppliers and operators from around the globe. The event offered a platform to explore the latest product launches, regulatory developments, network and commercial opportunities to build connections and make decisions regarding cooperative deals.
At ICE Barcelona 2026, Kendoo presented its growing portfolio through interactive touch screens, giving visitors a hands-on product experience designed to demonstrate gameplay, mechanics and performance rather than relying solely on presentations. This approach reflected Kendoo’s focus on practical engagement and real product interaction.
One year into the market, Kendoo achieved strong commercial traction, working with more than 50 new clients across 25 markets. Player engagement metrics also showed consistent performance, with an average of 500 bets per player across its titles, highlighting the appeal and reliability of its content.
To celebrate both its first ICE stand and first anniversary, Kendoo hosted a win-win lottery at the booth, creating an engaging traffic driver throughout the event. Visitors were invited to take a scratch card and instantly win a prize, with around 400 participants receiving rewards ranging from Kendoo merchandise to Apple products. The activation encouraged interaction, conversation and repeat visits while adding an element of fun to the exhibition experience.
Commenting on the milestone, Olena Repey, marketing manager at Kendoo, said: “For us, it was incredibly exciting to host our first stand and share our experience, vision and games with the industry. ICE Barcelona gave us the perfect opportunity to connect directly with partners, showcase what we built in our first year and celebrate this important moment together.”
Kendoo’s debut stand at ICE Barcelona 2026 represented a significant step in the company’s continued growth, reinforcing its commitment to building long-term partnerships and delivering engaging, performance-driven gaming content to operators worldwide.