Crucial Compliance completes BetProtect acquisition

The deal will see Crucial Compliance take ownership of the BetProtect brand and its products associated with the Safer Online Gambling Group.

BetProtect co-founder David Bradford will continue his work developing the app while taking up a new role on Crucial Compliance’s board as a safer gambling advisor.

Crucial Compliance chief executive Paul Foster said: “Equipped with the app, and the knowledge and insight we can gain from David’s lived experiences, we are setting out to change the industry one company at a time, and the acquisition of BetProtect forms another cornerstone of that objective.

“We strongly believe that there is an appetite to do more from within the industry, and a willingness from the leading providers in the UK and from overseas to change the overall mentality of a sector that is trying to acknowledge that the addiction risk is still with us in this digital age.”

Crucial Compliance added that the business sees the acquisition as the next step in the company’s growth objectives, aiming to reach established operators in the UK and overseas in the near future.

BetProtect co-founder Adam Bradford added: “BetProtect’s new home is the perfect place for its features and content to be rolled out across the industry, thanks to the direction and expertise provided by Crucial Compliance’s compliance expertise and technological ability.”