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CRM Manager | iGaming | Hybrid | Philadelphia.

Posted by Pentasia
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  • Salary $100,000 - $130,000/year
  • Location Hybrid
  • Reference 38733

CRM Manager | iGaming | Hybrid | Philadelphia.

  • Location: Philadelphia, PA, United States (Hybrid)
  • Job Type: Full-Time
  • Salary: $100,000 โ€“ $130,000/year

My client is a growing leader in gaming and digital engagement solutions, partnering with operators and brands to drive customer loyalty, retention, and revenue growth through data-driven marketing strategies. With a strong focus on innovation and responsible gaming, they support a diverse and expanding portfolio of clients across the U.S.

  • We are seeking a CRM Manager to join a collaborative and high-performing marketing team.
  • This role is ideal for someone who thrives at the intersection of analytics, execution, and strategy, and who enjoys managing multiple priorities while delivering best-in-class CRM campaigns.

Position Summary:

  • The CRM Manager is responsible for developing, executing, and optimizing customer relationship management strategies across digital channels to strengthen customer engagement and lifetime value.
  • This role leads end-to-end campaign execution, leverages data insights to inform decisions, and partners closely with internal and external stakeholders to meet client objectives.
  • The ideal candidate brings strong project management skills, a quantitative mindset, and hands-on experience with CRM platforms in a dynamic, fast-paced environment.

Key Responsibilities

CRM Strategy & Campaign Execution

  • Manage the execution of email, push, and in-app messaging campaigns to support client goals.
  • Own campaigns end-to-end, including targeting, segmentation, setup, testing, execution, fulfillment, reporting, and optimization.
  • Create and manage personalized messaging modules and automated campaign journeys.
  • Develop, launch, and manage promotional campaigns for clients across CRM channels.

Analytics & Optimization

  • Analyze campaign performance metrics to generate actionable insights and recommendations.
  • Continuously optimize CRM marketing programs to improve engagement, retention, and revenue outcomes.
  • Support data-driven decision-making across CRM initiatives.

Technology & Vendor Management

  • Manage relationships with CRM software vendors and ensure effective use of CRM technologies.
  • Act as a subject-matter resource on CRM tools and digital engagement platforms.
  • Stay current on CRM industry trends, best practices, and emerging technologies, applying insights to strategy development.

Qualifications

  • Demonstrated hunger for continuous learning and execution in the digital gaming space.
  • Strong creative problem-solving abilities paired with analytical rigor.
  • Hands-on experience with major CRM platforms, ESPs, and push providers such as Optimove, Braze, Bloomreach, or similar tools.
  • Familiarity with online gaming, sports betting, or casino environments is a strong advantage.
  • Ability to manage multiple priorities independently while contributing effectively within a team environment.

Why Join?

  • You enjoy solving complex problems using data and analytics.
  • You naturally ask โ€œwhyโ€ and enjoy digging deeper to uncover insights.
  • You want to grow your skills while learning from experienced leaders in a dynamic industry.
  • You have an interest in sports betting, gaming, and/or casino environments.
  • You value autonomy and flexibility while also enjoying collaboration and teamwork.

Join and be part of a forward-thinking organization where innovation, learning, and execution come together to drive meaningful impact and career growth.

Apply for CRM Manager | iGaming | Hybrid | Philadelphia. directly via Pentasia.