NFL announces “select group” of approved sportsbook operators
These agreements allow this group of operators to purchase NFL in-game commercial units and other select NFL media inventory.
These operators join Caesars, FanDuel and DraftKings, which signed approved operator agreements with the NFL back in April.
No sportsbooks outside of these seven approved operators will be permitted to purchase advertising during NFL games, or certain other media rights.
“We are pleased to announce this select group as approved sportsbook operators,” said Nana-Yaw Asamoah, vice president of business development for the NFL.
“Along with our three official sports betting partners, this group of operators will help the league to engage fans in responsible and innovative ways this season as the sports betting landscape continues to evolve.”