ICONIC21 expands operator network with Novibet live casino deal
iGaming content provider ICONIC21 has launched its live casino portfolio with Novibet, the international leading GameTech operator. This partnership expands ICONIC21’s distribution network, while giving Novibet players access to a suite of live titles focused on speed, quality, and engagement.
As a fast-growing international GameTech company powered by its proprietary platform, Novibet continues to strengthen its entertainment offering through strategic collaborations with providers delivering innovative and immersive gaming experiences. ICONIC21’s portfolio aligns naturally with this approach, combining engaging gameplay with a distinctive live casino identity.
ICONIC21’s live casino portfolio also features the Gravity Series, designed to drive longer sessions and fast performance through dynamic multipliers, custom animations, sound cues and clear progress indicators. Gravity Blackjack and Gravity Roulette are good examples that combine authentic live environments with distinctive features.
The Novibet agreement marks another milestone in ICONIC21’s recent growth. Over the past year, ICONIC21 has secured distribution agreements with leading operators and aggregators, developed dedicated studio environments for major operators and expanded its portfolio to include live casino, slots and RNG games.
Alina Mihaela Popa, chief commercial officer at ICONIC21, said: “Novibet is an operator that knows what it wants and moves quickly to get it which makes them a very natural fit for how we work. Our live casino portfolio was built for operators like Novibet: clear identity, an engaged player base and a genuine appetite for content that stands out.
“We are pleased to be live with them and see a lot of room to grow this relationship further as our portfolio continues to expand.”
Fotini Matthaiou, executive casino director at Novibet, said: “At Novibet, we continuously invest in enriching our gaming portfolio with content that combines innovation, entertainment and high-quality player experiences. ICONIC21 has built a distinctive live casino proposition that stands out for both its creativity and gameplay dynamics.
“The addition of the Gravity Series further strengthens our live casino offering, and we are excited to bring these experiences to our players as part of a partnership we believe holds strong long-term potential.”
The agreement further reinforces ICONIC21’s growing international presence, as the company continues to expand its footprint through strategic partnerships with leading operators worldwide. With demand for differentiated live casino experiences continuing to grow, the collaboration with Novibet reflects the increasing momentum behind ICONIC21’s evolving portfolio and long-term growth strategy.