VOX Casino lifts per-player revenue on the Kanggiten platform
VOX Casino has reported increased player engagement and higher revenue per player after migrating from its self-built platform to Kanggiten.
The migration introduced 26 new game providers and more than 11,500 titles, significantly expanding the casino’s content offering. At the same time, VOX rebuilt its cashier, reducing the time it took players to make their first deposit.
The larger games catalogue was supported by personalised recommendations and improved in-game navigation, helping players discover relevant content more easily. Over the following 12 months, average session duration increased alongside overall engagement.
VOX also used Kanggiten’s platform to redesign its cashier experience, introducing configurable deposit limits, preset amounts, customised payment method ordering and one-click deposits for returning players. A bespoke onboarding configurator enabled the operator to test a timed welcome offer and dedicated welcome page.
According to the company, these changes contributed to improvements in first-time deposit conversion, revenue per paying user and repeat deposits, without negatively affecting cashout behaviour.
Across VOX’s European markets, the reported 12-month results were:
- Spins per player: up 23%
- Average session duration: up 33%
- First-time deposit conversion: up to 17%
- Time to first deposit: down 25%
- ARPPU: up to 21%
- GGR per player: up to 19%
“Two things moved revenue per player here: more games worth playing, and a faster route to the first deposit,” said Viktor Cherkas, CEO of Kanggiten. “We gave VOX both, and the team ran with them. Players engaged more and spent more per visit.”
“Our collaboration with Kanggiten has been one of the most valuable partnerships for our casino,” said VOX Casino’s CPO. “Their team is fast, professional and transparent, which made the integration and rollout smooth. With Kanggiten, we significantly expanded our game portfolio with a large catalogue of titles from multiple studios and were able to launch game-driven promotions and tournaments around top-performing content. This helped us strengthen acquisition and activation flows, improve deposit conversion, and increase overall player engagement and repeat activity. Platform stability has been consistently strong, and their operational support is reliable and responsive. We confidently recommend Kanggiten as a proactive and dependable B2B provider for operators.”
Read the full VOX Casino case study for full results.