ICONIC21 puts the call in player’s hands with launch of HiLo

The oldest question in cards gets a fast, transparent answer in HiLo, a new title built around a single decision from iGaming content provider ICONIC21.

Every step of the round comes down to a choice: higher or lower, with the probability and multiplier for each option shown upfront before the player chooses. A correct prediction multiplies the stake on the first step, whereas on the next steps the potential win amount is multiplied. The next decision follows immediately.

What happens next is entirely the player’s choice: they can keep going and let the multiplier build, collect their winnings on the spot or skip a card.

Showing the odds and the potential return at every step allows players to make informed decisions rather than blind ones, giving them genuine control over how far a round runs and when to walk away.

For operators, the appeal lies in how quickly it lands. The HiLo format needs no explaining, with short, self-contained sessions and constant engagement with the cash-out decision, making HiLo an easy fit alongside a lobby’s heavier content.

The release adds to a fast-growing ICONIC21 portfolio that has expanded well beyond the provider’s live casino roots, reflecting a continued push into original, format-led titles.

Andrii Savyntsev, product owner team lead at ICONIC21, said: “Higher or lower is a question everybody already knows how to answer, and that instant familiarity is the whole appeal. Our job was to build around it without cluttering it.

“Showing the odds and the multiplier before every decision is what makes it work. Players know exactly what they are choosing between, and whether to bank what they have or push on is always theirs to decide. It’s simple to pick up and a massive amount of fun.”