Oddin.gg adds Kansas and Wyoming approvals, bringing its North American footprint to 10 jurisdictions
Oddin.gg, the B2B esports betting solutions provider, has been granted a temporary supplier licence by the Kansas Racing and Gaming Commission and approved for an Online Sports Wagering Vendor Permit by the Wyoming Gaming Commission. The approvals authorise the company to supply its esports betting products to licensed operators in both states, bringing Oddin.gg’s North American licensing footprint to 10 jurisdictions.
The two markets present different competitive dynamics, and esports is relevant to both. Kansas has offered regulated sports wagering since September 2022, and its operators compete for the same bettors, largely on the same sports calendar. Esports gives sportsbooks a way to differentiate by offering a betting product built around the titles a younger audience already watches, delivered through infrastructure vetted by regulators.
Wyoming runs one of the few fully online sports betting markets in the US. Since its launch in September 2021, the state has required no retail presence, meaning operators in the state compete entirely on the strength of their digital product. In that environment, the depth and quality of an esports vertical are a visible part of the offering rather than an afterthought.
Both approvals add Oddin.gg’s end-to-end esports ecosystem, including odds feeds, risk management, trading services and engagement products, to the supply options available to operators in each state.
“State regulators have done serious work building supplier frameworks that hold every product in the sportsbook to the same standard, and esports belongs inside that structure, not adjacent to it,” said Martin Lycka, VP of institutional affairs at Oddin.gg. “Kansas and Wyoming took different paths to regulated wagering, but the principle behind each of our licenses is the same: esports betting should be supplied with the same regulatory rigor as any other vertical.”
“Licensing is what turns esports from an idea operators like into a product they can launch with confidence,” said Marek Suchar, co-founder of Oddin.gg. “What we bring to these markets is depth: the market coverage, trading expertise and in-play stability that make esports perform like a core vertical rather than a side offering.”
Oddin.gg supplies its products to sportsbook and platform providers worldwide. Kansas and Wyoming join New Jersey, Colorado, West Virginia, Ohio, Arizona and Maryland in the US, as well as Ontario and Alberta in Canada, in Oddin.gg’s North American licensing footprint. The company continues to pursue licensure across regulated North American markets.