Imagine Live expands global reach through new partnership with Relax Gaming
Through the agreement, Imagine Live will join Relax Gaming’s Powered By Relax (P2P) programme, gaining access to Relax’s extensive distribution network of tier-one operators and regulated markets worldwide.
Imagine Live provides premium live dealer games and immersive game show experiences and has over 200 live tables in action, with multi-language content tailored for and delivered to regulated markets globally including the UK, Malta, Sweden, Romania, Belgium, Greece and Brazil.
By joining Relax Gaming’s platform, Imagine Live will bring a new range of immersive products to the aggregator’s operator partners while gaining access to Relax Gaming’s extensive distribution network.
“This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market,” said Nadiya Attard, CCO at Imagine Live.
“With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business.
“Relax Gaming’s proven track record, extensive operator network and commitment to quality make it the ideal partner for our next phase of growth. By joining the Powered By Relax programme, we are further enhancing our ability to scale internationally across key regulated markets, and bring our distinctive live casino experiences to a much wider global audience.
“We are excited to begin this partnership and look forward to working more closely with the Relax team to introduce players to the high-quality live casino and game-show experiences that define the Imagine Live brand.”
Jennifer Buttigieg, head of commercial & partnerships at Relax Gaming, commented: “Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme.
“At Relax Gaming, we are always looking to partner with studios that bring something genuinely different to operators and Imagine Live’s approach to innovation and player engagement does exactly that.
“We are excited to welcome Imagine Live to our aggregation platform and support the continued growth of its live casino business by connecting it with operators across key regulated markets worldwide.”