VP of Marketing – Relocation to The Bahamas.

• Role: Vice President of Marketing 

• Location: The Bahamas
• Reporting to: Chief Executive Officer
• Level: Executive Leadership

The Opportunity

Seeking an accomplished Vice President of Marketing to lead the next phase of the company’s growth across lottery, casino/iGaming, sportsbook, retail and digital channels.

• Reporting directly to the CEO, the VP of Marketing will develop and execute an integrated, customer-led growth strategy focused on GGR growth, customer acquisition, retention, loyalty, VIP, brand development and digital transformation.
• This is a highly strategic and commercially accountable role, working closely with the Executive Leadership Team and leaders across Finance, Product, Technology, Operations, Risk, Compliance and Data.

The successful candidate will lead a 20+ person multidisciplinary marketing organisation, creating a high-performance culture focused on measurable commercial outcomes, customer value and operational excellence.

Key Responsibilities

Strategic & Commercial Leadership

• Develop and deliver the annual and multi-year marketing strategy aligned with corporate objectives.
• Translate revenue and GGR targets into clear plans across products, channels, customer segments and lifecycle stages.
• Identify and optimise the key drivers of customer growth, including acquisition, activation, retention, reactivation, frequency, cross-sell and customer value.
• Provide the CEO and Executive Team with clear commercial, customer and market insight to support strategic decisions.

Customer, CRM, Loyalty & VIP

• Own the enterprise CRM and lifecycle strategy across digital and retail channels.
• Develop segmentation and personalised customer journeys from acquisition through to retention and reactivation.
• Lead loyalty and VIP strategy, including customer tiers, benefits, service standards, retention and profitability.
• Optimise promotional and bonus investment to maximise incremental customer value and ROI.

Brand, Digital & Customer Proposition

• Own the brands positioning, customer proposition and marketing identity.
• Lead integrated brand and performance campaigns across digital, social, media, retail and experiential channels.
• Oversee digital and social strategy, content, customer engagement and conversion optimisation.
• Lead sponsorships, events and entertainment partnerships against clear strategic and commercial objectives.

Product Marketing & Growth

• Partner with Product and Technology to represent the customer voice in product development.
• Lead go-to-market strategies for new products, games, features and customer programmes.
• Drive adoption, repeat usage, cross-sell and sustained revenue following launch.

Data & Performance

• Establish a rigorous marketing measurement and KPI framework.
• Use customer analytics, segmentation, CLTV, churn, propensity and campaign performance data to drive decisions.
• Embed a test-and-learn culture and ensure marketing investment is measured against incremental GGR, ROI and customer value.
• Partner with BI/Data and Technology to improve reporting, attribution and marketing technology.

Financial & Vendor Management

• Own the annual marketing budget, forecasting and investment allocation.
• Build business cases for significant marketing investments and ensure disciplined financial management.
• Manage agencies, suppliers, technology partners, sponsorships and other commercial relationships.
• Continuously optimise marketing and promotional spend based on measurable return.

Leadership & Governance

• Lead, develop and motivate a multidisciplinary marketing team of 20+ employees.
• Establish clear objectives, KPIs, accountability and development plans across the function.
• Build strong relationships across Finance, Product, Technology, Operations, Risk, Compliance, Customer Service and Data.
• Ensure all marketing activity meets regulatory, responsible-gaming, AML/KYC, privacy and governance requirements.
• Provide concise, commercially focused reporting to the CEO, Executive Committee and Board when required.

What We’re Looking For in a VP of Marketing

• We are seeking a senior marketing or commercial leader with significant experience in gaming, iGaming, sportsbook, lottery or another high-frequency, regulated consumer environment.

The Ideal Candidate Will Bring:

• 10+ years’ progressive marketing/commercial leadership experience, including significant senior leadership responsibility.
• A proven track record of delivering material revenue/GGR growth through acquisition, retention, CRM, loyalty, VIP, promotions and customer value optimisation.
• Experience leading and developing a large multidisciplinary team, ideally 20+ employees.
• Strong financial and commercial acumen, including ownership of budgets, forecasting, ROI and business cases.
• Deep understanding of CRM, lifecycle marketing, segmentation, loyalty/VIP and customer analytics.
• Experience working across digital, brand, product marketing, customer experience and go-to-market.
• Strong data literacy and an evidence-based approach to decision-making.
• Experience operating within a regulated environment, partnering closely with Legal, Compliance, Risk and Responsible Gaming teams.
• Exceptional communication, stakeholder management and executive presentation skills.
• High levels of integrity, judgement and commercial accountability.

What Success Looks Like

In the first 12 months, the successful candidate will be expected to:

• Establish and execute an enterprise-wide marketing strategy.
• Accelerate customer acquisition, activation and retention.
• Increase customer value and improve CRM/VIP performance.
• Strengthen the brand across its key markets and channels.
• Improve marketing measurement, ROI and executive reporting.
• Build a high-performing, accountable marketing leadership team.
• Deliver measurable and sustainable commercial growth.

Apply for VP of Marketing – Relocation to The Bahamas. directly via Pentasia.