Games Inc goes live with Novibet across key international markets
The launch brings Games Inc’s growing portfolio of slot content to Novibet’s international player base, further enhancing its casino offering with games built around clear mechanics, strong characters and entertainment-led design.
Founded in 2010, Novibet is a leading international GameTech company delivering premium online entertainment experiences across multiple regulated markets. Powered by its proprietary technology platform, the company brings together more than 1,400 professionals worldwide, with international hubs in Greece, Malta, Brazil and Mexico.
The partnership is an important step for Games Inc as the studio continues to build distribution with operators that value content with personality, commercial purpose and clear player appeal.
Fiona Hickey, CEO at Games Inc, said: “Going live with Novibet is a brilliant step for us and exactly the type of partnership we want to keep building.
“Novibet has strong market reach, a clear entertainment focus and a player base across several territories where we see real potential for our games. For us, this is about more than expanding our partner network. It is about getting Games Inc content in front of more players, through an operator that understands product, localisation and the importance of a strong casino experience.
“The last 12 months have been about sharpening our portfolio, improving how we launch, and making sure our games are easy for operators to position and exciting for players to discover. This launch is another sign that the work is moving in the right direction.”
Novibet’s casino offering includes more than 13,000 unique RNG games delivered by 160+ leading game providers. By partnering with both established and emerging studios, Novibet continues to expand and diversify its portfolio, bringing fresh and distinctive content to players across all its international markets.
For Games Inc, the launch supports the company’s wider commercial strategy of expanding distribution through operator-first partnerships and building a portfolio that combines entertainment value with clear promotional hooks.
Fotini Matthaiou, executive director of Casino at Novibet, stated: “At Novibet, we are continuously evolving our gaming portfolio to offer our players a broad and engaging range of high-quality entertainment experiences.
“Games Inc brings creative, character-led content that adds further variety to our offering, and we are pleased to make its games available to players across our different international markets.”