Kambi unveils brand refresh: ‘Powerful network. Proven edge’
Kambi has unveiled a new brand identity and strategic promise: ‘Powerful Network. Proven Edge.’
The updated brand reflects Kambi’s vision for the future of sports betting and the role it will play in shaping it.
Advances in AI are transforming what can be priced, traded and delivered, while player expectations continue to evolve towards experiences that are more personal, more engaging and more responsive.
Kambi believes the operators best placed to succeed in this environment will be those able to turn technology, data and intelligence into a genuine competitive advantage.
Kambi’s network today spans more than 70 partners across more than 100 regulated markets, processing approximately €17bn in turnover each year. Every interaction strengthens the network, which in turn improves pricing, sharpens risk management and accelerates innovation across the products and services Kambi delivers.
Today, operators can access Kambi’s network advantage through two core products:
- Turnkey Sportsbook: Kambi’s proven end-to-end sportsbook solution, combining technology, trading, risk management, front-end and managed services across online and retail channels.
- Odds Feed+: Kambi’s premium odds feed, delivering high-quality pre-match and live odds, extensive player prop and micro markets through a single API integration designed to complement an operator’s existing sportsbook.
The refreshed brand has been designed to reflect both the company Kambi is today and the future it is building towards. It also marks the union of capabilities from across the Kambi Group, with Kambi’s sportsbook technology, Tzeract’s AI trading platform, Shape Games’ front-end technology and Abios’ esports business now operating under a single Kambi brand.
Combining the scale of its network with proprietary trading technology, Kambi says it is already well advanced in building the capability to price, trade and manage a near limitless universe of betting opportunities efficiently and at scale. The next stage is a sportsbook experience that becomes more dynamic, more relevant and more intuitive, helping operators better serve the needs of every player.
Werner Becher, chief executive officer at Kambi, said: “Kambi is driving sports betting into a new era. AI is changing what’s possible, player expectations are evolving and operators need partners that can help them adapt and stay ahead. We’ve spent years building the technology, expertise and capabilities needed for that future. Today, we’re bringing that story together under one Kambi brand.
“‘Powerful Network. Proven Edge.’ captures what makes Kambi different. Our network gives us unique insight. Our technology turns that insight into innovation. And our expertise helps operators create better experiences for their players. Together, those strengths give our partners an edge today while helping them prepare for what comes next.”
Gerard Starkey, senior vice president of marketing and communications at Kambi, added: “This brand refresh isn’t just about how Kambi looks. It’s about how we articulate the value we create for our partners and the advantage we help them build. Powerful Network. Proven Edge. reflects the belief that the future of sports betting will increasingly be shaped by connected intelligence, where vast data, new technologies, and human expertise work together to create better outcomes for operators and players alike.
“Over recent years, Kambi has combined the power of AI, data and expertise to deliver significant advances across trading, product and performance. Our new strategic positioning gives us a clearer and more compelling way to tell that story and demonstrate what sets Kambi apart.”
The refreshed brand launches today across Kambi’s global channels, including its newly launched website, and will make its first major industry appearances at SBC Summit Lisbon and G2E Las Vegas later this month.