Playnetic goes live across GBO brands in Italy

Playnetic has launched with GBO, the Lottomatica Group operator that leads Italy’s online gaming market, taking its games live across the Lottomatica, Goldbet and Planetwin365 brands.

It is a significant step into one of Europe’s largest regulated markets. GBO holds the biggest share of online play in Italy, and the three brands now carrying Playnetic content are among the most established names in the country.

The content is live through Microgame, whose platform connects the studio’s titles to GBO within Italy’s ADM-regulated framework.

Three Playnetic titles were made available at launch. Bison Trails is a 6×4 slot with 4,096 ways to win, set across the American wilds, where the free spins round runs on wild multipliers. Osiris Fortune heads to ancient Egypt over 243 ways, with an Ancient Riches feature that builds towards a top win of 2,000x. Joxer keeps things simpler at 20 paylines, though its Hold n’ Roll bonus can return up to 4,000x the stake.

Kai Botha, chief commercial officer at Playnetic, said: “Italy is one of the markets every studio wants to be in, and going live across GBO’s brands puts our games in front of a large, engaged player base straight away.

“Working with a group of this scale, and through Microgame’s platform, gives us a strong base to keep bringing new content to the market over the coming months.”