Kerma Games launches THE NEXT EPISODE, opening the guest list for Snoop Dogg’s birthday 2027 in LA
Kerma Games is launching THE NEXT EPISODE, a new campaign beginning this September and building towards an exclusive birthday celebration with Snoop Dogg at his mansion in Los Angeles in October 2027.
Built around one simple invitation — “Make Snoop’s Birthday 2027 in LA” — the campaign will give Kerma’s clients and members of the wider iGaming community the opportunity to get on the guest list for one of the company’s biggest entertainment-led experiences to date.
Commenting on the campaign, Snoop Dogg said: “Get your chance to make the guest list, then come celebrate with me in LA. It’s my birthday – you already know how we do.”
At the heart of the campaign are 100 invitations reserved for Kerma clients, across both direct and indirect partnerships within the company’s distribution network, alongside 10 Golden Tickets open to anyone in the wider iGaming industry.
Each client invitation will come with two tickets, with complete flexibility for the winning company to decide who attends, whether team members, VIP clients, partners or guests of their choice.
The 10 Golden Tickets will be released individually throughout the campaign, creating multiple opportunities for members of the industry to secure their place in Los Angeles.
All attendees will be confirmed by 30 June 2027, giving Kerma, its clients and guests the time required to plan ahead for the final destination in Los Angeles.
Beginning this September, THE NEXT EPISODE will unfold through a series of campaign moments, digital activations and guest-list opportunities designed to keep the journey moving towards October 2027.
Kerma will continue to reveal new ways to engage with the campaign across its channels, connecting the guest-list mechanic with the company’s wider entertainment-led approach and creating multiple opportunities to become part of THE NEXT EPISODE.
The campaign forms part of Kerma Games’ wider entertainment-first strategy, which places celebrity IP, culture and experiences at the centre of the brand rather than treating talent purely as a promotional layer.
Alongside Snoop Dogg, Kerma Games’ growing roster includes Lil Baby, Sexyy Red and Luka Modrić, with the company continuing to build gaming products and marketing experiences around globally recognised personalities and their audiences.
Carson Hubbard, CEO of Kerma Games, said: “We want Kerma to be a brand people experience, not simply another name they see in a casino lobby. Snoop has been central to the world we are building, and THE NEXT EPISODE gives us the opportunity to take that relationship beyond the games and create something genuinely memorable for our clients, partners and community.
Over the coming months, we’ll keep adding new moments, new opportunities and new reasons to be part of it, building towards the confirmation of our guest list and, ultimately, Los Angeles in October 2027.”
The campaign mechanic will continue to evolve, with additional Golden Ticket opportunities, activations and campaign moments to be announced through Kerma Games’ channels before the full guest list is confirmed by 30 June 2027.
100 client invitations. 10 Golden Tickets. One birthday in LA.