Pentasia celebrates 25th anniversary and launches its next chapter
Pentasia, the global leader in talent and recruitment solutions for the Gaming industry, is celebrating 25 years since its founding in 2001, marking a quarter-century of relationships with the professionals, companies and leaders that have helped shape the global gaming sector.
Founded at a time when gaming was beginning to define itself as a global industry, Pentasia has spent 25 years placing thousands of professionals across the sector, from startups to global market leaders. Its expertise spans technology, commercial, product, marketing, regulatory and compliance roles across every major regulated market.
The company’s history is also closely tied to the careers it has helped shape, supporting professionals as they entered gaming, progressed into leadership positions, relocated across global markets and helped build some of the industry’s defining businesses.
Now, to mark its anniversary, Pentasia is entering its next chapter – broadening its role from specialist recruitment partner to a wider workforce partner for the global Gaming industry.
The evolution brings together four complementary capabilities under one Pentasia platform, allowing clients to access the expertise they need to build, strengthen, scale and optimise their workforce.
Pentasia Talent: Build capability
Pentasia Talent provides specialist permanent and contract recruitment across gaming, combining deep functional and geographic expertise to help businesses identify and secure the people they need. Where requirements extend beyond workforce capability, clients can also draw on the wider Conexus Group for advisory, managed services, marketing, capital and intelligence.
Pentasia Leadership: Strengthen capability
Pentasia Leadership focuses on executive search and leadership advisory, helping boards, CEOs, founders and investors make better decisions around the people who lead their businesses. Its services include executive search, succession, organisational design, reward, assessment and leadership development.
Pentasia Plus: Scale capability
Pentasia Plus provides an embedded workforce partnership for businesses looking to execute growth plans at scale. Through embedded and retained hiring models, recruitment process outsourcing, project recruitment and scaled hiring programmes, it gives clients the additional capability and capacity needed to support growth, M&A and new-market opportunities.
Pentasia Edge: Optimise capability
Pentasia Edge brings workforce intelligence and advisory to the platform. Built on 25 years of market relationships and real hiring outcomes, Edge helps businesses understand the capability they need, the capability they already have, where the market can supply it and how their workforce should evolve.
Together, the four capabilities reflect Pentasia’s accumulated understanding of the gaming workforce – built not simply through data, but through thousands of conversations and long-term relationships with candidates, hiring managers, founders, operators, suppliers and investors.
As AI reshapes operational functions, regulation continues to evolve and competition for senior leadership intensifies, Pentasia believes workforce capability is increasingly becoming a strategic business consideration rather than simply a recruitment requirement.
Alistair Cleland, managing director, Pentasia, said: “Today we are expanding that value: combining talent, intelligence and workforce solutions so that Gaming businesses can make better decisions, scale with confidence and build for the long term.”
Rob Dowling, CEO & founder, Pentasia, said: “What we are celebrating today is not a number. It is a relationship with an industry that grew up alongside us.”