Gaming Corps signs deal with BOYLE Sports to extend partnership to the UK

Gaming Corps, a publicly-listed game development company based in Sweden, has secured a major new distribution deal with BOYLE Sports, one of the UK and Ireland’s most prominent and trusted omnichannel brands.

The agreement covers Gaming Corps’ portfolio of games as well as its proprietary mechanics: Smash4Cash, which lets players smash through in-game obstacles to reveal instant cash prizes, and Instant Blitz, a high-energy feature designed to deliver instant rewards and engaging gameplay moments.

The partnership comes as BOYLE Sports continues to invest heavily in both its retail and digital operations, reinforcing its position as a market leader across the region. Adding Gaming Corps’ forward-thinking content supports that vision, bringing original formats and fresh experiences to players as part of an enriched casino offering.

Graham Greensmith, CCO at Gaming Corps, said: “BOYLE Sports is a household name in betting across the UK and Ireland, with a loyal player base and an unwavering commitment to quality. We’ve worked hard to bring our content to the UK and Irish markets with BOYLE Sports, and we’re committed to delivering the quality, service and collaboration they expect. Gaming Corps remains focused on meeting their content needs.”

Steve Payne, gaming director at BOYLE Sports, added: “BOYLE Sports has been on an exciting growth journey, investing in our retail estate, enhancing our digital platforms, and expanding the entertainment products we offer. Partnering with Gaming Corps fits perfectly into that plan. Their games bring a sense of creativity and unpredictability that we know our players enjoy, and this collaboration allows us to keep raising the bar in how we deliver casino experiences across the UK and Ireland.”