Winvia to acquire Giveaway Guys as it eyes ‘leading position in UK prize draw sector’

Winvia Entertainment, a UK-based prize draw operator, has agreed to acquire the trade and key assets of two prize-draw businesses, The Online Giveaway Guys (trading as The Giveaway Guys) and Win Life Competitions. 

The transaction values the combined businesses at up to £19.1 million ($25.35 million), based on an adjusted EBITDA multiple, including deferred and contingent payments.

Deal structure

Under an asset purchase agreement (APA) signed on Monday, London-listed Winvia will acquire the brands and operating assets of The Giveaway Guys and Win Life, but will not assume liabilities, cash balances, or trade receivables.

The headline terms include an immediate cash payment of £15.47 million at completion and deferred consideration of £3.63 million payable one year after completion.

There would also be an earn-out payment contingent on adjusted EBITDA for the 12 months ending on the second anniversary of completion. The payment will be calculated as 2.1x the achieved adjusted EBITDA, less the deferred consideration.

The financial basis of the deal relies on an agreed adjusted EBITDA figure for the 12 months ending 30 June 2026 – set at £4.25 million – with gross revenue during the period reported at £30.3 million.

Winvia intends to fund the acquisition from its existing cash resources. Completion is subject to the successful transfer of key supplier agreements and is expected by the end of October 2026.

An acquisition to deliver strategy

Winvia’s chief executive officer, Mihai Manoila, said of the deal: “This acquisition represents another significant step in delivering our strategy to build a leading position in the UK prize draw market. TOGG and Win Life are high-quality brands with strong customer engagement, attractive economics and significant growth potential.

“In addition to expanding our scale and market reach, we see a clear opportunity to leverage Winvia’s proprietary technology platform, operational expertise and product innovation capabilities to enhance performance and drive further growth.”

Winvia expects the acquisition to be earnings enhancing in the first full financial year, post-completion. Some employees from the acquired businesses will join Winvia’s wider workforce. 

Operational plans include integrating the new brands onto Winvia’s technology platform, automating processes and developing subscription-style offerings to enhance recurring revenues.

Acquisition assets and growth

The Giveaway Guys launched in 2020, alongside Win Life Competitions, Win Life, a newer brand, specialises in campervan prizes and benefits from a base of recurring revenue.

Winvia stressed that the strategic value of the acquisition lies in the brands’ strong customer engagement and established marketing channels. The companies complement Winvia’s existing operations and will align with its growth objectives in the UK prize-draw sector. 

Earlier this year, Winvia launched a prize-draw exclusively for Aston Villa fans – “Villa Win”. It said this represented the first major B2B deployment of its BOTB (Best of the Best) prize-draw system. It attracted more than 9,000 registered users in its first month, September 2026.

A strong first half of the year and a blossoming sector

In its H1 earnings report released on Tuesday, the prize-draw segment of Winvia saw gross revenue increase by more than 15% to over £41 million.

The company officially commenced trading on the London Stock Exchange at the end of last year.

For the six months ending 30 June 2026, Winvia recorded a group net revenue of £109.7 million, a 43% increase from £76.9 million in the same period the previous year. Adjusted EBITDA rose to £17.2 million, up from £16 million in H1 2025.

Manoila highlighted that recent investments and acquisitions had positioned the group well for the second half of 2026. He hinted at additional M&A opportunities and potential growth in the fragmented UK prize draw market.

“With the benefits of our investment beginning to emerge and further M&A and B2B opportunities under discussion we are well placed to deliver further growth,” he said. 

In recent months, the UK prize draw competitions market has undergone significant transformation.

According to am August white paper released by consultancy Rokker, M&A spending in the sector surpassed £220 million as of August this year.

The report also noted Winvia’s acquisitions of BOTB (£45.3 million, 2023), Click Competitions (£16.4 million, 2025) and Rev Comps (£11.8 million, 2026) made a considerable contribution to consolidation in the sector.