Why do online casinos look the same?
This webinar takes place October 27th at 2pm GMT (UK). Click here to register.
Why do online casinos look the same? Okay, not all of them. And not exactly the same. But the idea that online casinos look and feel alike is a fairly common refrain, from players and industry. You’d forgive new players for thinking so.
There are some good reasons for the similarities – usability, development ease, cost effectiveness. But as the industry collectively moves focus from acquisition-led growth to retention-led growth, defining a unique and memorable player experience is becoming more important.
In that light, how well are online casinos differentiating their UI and UX for customers? Are operators failing to make their brand experience memorable? When many sites are running the same games or even entire game catalogues, how do you differentiate yourself? And what else should brands be doing to build a memorable experience for players?
This webinar brings together casino operators and suppliers to discuss what is already being done, and what more should be done, to make their player experiences stand out at a time when retention and engagement are the buzzwords of the day.
Three-part discussion format, covering:
- Do online casinos really all look the same?
- If so, why is that a problem?
- What should the industry do about it?
Speakers
- Bekki D’Agata – Commercial Director, Wazdan
- Jan Neuber – Team Lead Games, Lotto24s
- Nadiya Attard – Chief Commercial Offer, Imagine Live
- Ariel Reem – CEO, Games Valley