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David Hopkins joins Yggdrasil as chief transformation officer

| By iGB Freelance
Yggdrasil Gaming is delighted to announce the appointment of David Hopkins as chief transformation officer, a major senior hire as the business moves into the next phase of its growth.

Hopkins brings extensive experience from some of the largest organisations in global gaming, including Flutter and Entain, with a strong track record of leading transformation across complex, high-growth businesses. 

His appointment marks an important evolution for Yggdrasil. Over the past few years, the business has invested heavily in disruptive innovation, building the technology, tools and operating models behind its strategy. The focus now shifts to productionising that innovation – scaling it, commercializing it and unlocking its full potential. 

He will work across the entire organisation – Product, Technology, Commercial, Marketing, Finance and Legal – to simplify and streamline how Yggdrasil operates and create a highly effective model for execution and growth. 

Central to his mandate will be Yggdrasil’s following strategic pillars: Game in a Box, Studio in a Box and YGG Masters. Hopkins will help ensure that each has the structure, capability and commercial focus required to scale successfully and deliver sustainable long-term value. 

 James Curwen, CEO of Yggdrasil, said: “David is a hugely important hire for Yggdrasil, and I’m incredibly excited to have him on board. He brings exactly the combination of strategic thinking, operational discipline and industry experience we need at this stage of our journey. 

“As we continue to grow, our priority is to make sure the organisation is set up to move with greater clarity, speed and accountability. David has a proven ability to work across complex businesses, bring teams together and turn ambitious strategies into practical, measurable outcomes.

“I have every confidence that his experience and leadership will have a significant impact on Yggdrasil and on the value, we create for our customers, partners and shareholders.” 

David Hopkins, chief transformation officer of Yggdrasil, said: “Yggdrasil has built a strong platform for what comes next, and that is what makes this opportunity so compelling. My focus will be on helping the business turn its strengths into even greater impact – creating the right structure, focus and alignment to support the next stage of Yggdrasil’s evolution.”