Premier Bet renews its partnership with NetRefer for its affiliate marketing platform
As one of Africa’s established gaming companies, Premier Bet has built a significant presence across the continent, offering a broad portfolio spanning sportsbook, casino, poker and lotto. Its sports offering covers events worldwide alongside Live Betting, Cash Out and Virtuals, while its casino portfolio features hundreds of slots, table games and live dealer experiences.
Premier Bet’s relationship with NetRefer currently covers markets in West, Central and Southern Africa. Since the partnership began in 2018, Premier Bet’s affiliate programme on the NetRefer platform has grown from one product to three, reflecting how the relationship has developed over the past eight years.
Gilles Catteeuw, director of marketing at Premier Bet, said: “NetRefer is a very reliable platform for managing our high-volume affiliate programme, backed by excellent support from the account management team and widely trusted by our affiliate partners. Marketing Source Tracking and Promo Code Tracking are applied across our broader marketing mix, beyond affiliation, while customer reporting gives us granular acquisition insight where our broader internal data can sometimes be limited.”
The partnership also incorporates NetRefer’s Operator-Focused GraphQL APIs, providing direct access to relevant datasets and greater flexibility in how affiliate data can be accessed and integrated with external software, applications and business intelligence tools.
Across its wider technology offering, NetRefer BI Analytics provides greater depth in performance reporting, enabling operators to transform affiliate data into clearer, more actionable insights. NetRefer’s Enhanced Tracking extends this visibility through Bot Detection and User Agent Details, providing deeper insight into traffic quality and behaviour. Together with NetRefer’s core tracking, rewarding and partner management capabilities, these technologies form part of a wider ecosystem built to support increasingly complex affiliate programmes at scale.
Amanda Camenzuli, NetRefer’s manager of account management, said: “Eight years of working together has given us a strong understanding of Premier Bet’s operation and how its requirements have developed over time. That understanding allows us to provide the technology and support their team needs as their affiliate programme continues to evolve, and we’re proud to keep building on the strong relationship we’ve established with Premier Bet.”
The renewal marks the next stage of a relationship that began in 2018, with Premier Bet and NetRefer continuing to build on eight years of collaboration as the operator develops its multi-product affiliate programme across Africa.
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