SlotCatalog upgrades affiliate marketplace with live bidding and automated exposure tracking
SlotCatalog, an iGaming affiliate platform, has upgraded its Affiliate Marketplace with live bidding and automated exposure tracking, giving partners a more transparent way to book placements and monitor their performance.
The Marketplace replaces fixed-price placement deals and manual negotiations with a system where partners can view pricing, bid on positions, and track booking status directly on the platform.
Under the new live bidding model, partners can bid for premium positions that have already been booked by offering a higher price for the placement. Prices can therefore change according to demand rather than remaining fixed. Bookings and their current status are displayed in real time, while partners receive an immediate notification if they are outbid.
The second major addition is automated exposure tracking. Each Marketplace position has an expected delivery benchmark based on projected exposure and clicks using real traffic and market data.
Actual delivery is measured against that benchmark using click and conversion data received through partners’ postback feeds. If a placement begins to perform below expectations, the system flags it automatically, and SlotCatalog’s affiliate management team steps in to rebalance exposure or adjust delivery.
This allows underperformance to be identified while a campaign is still running, before a partner has to report that a placement is not delivering as expected.
Fedir Havlovskyi, founder & executive manager at SlotCatalog, said: “As our partner network grew, managing placements through individual negotiations became less practical. We wanted partners to book positions, respond to competing bids and track performance without constant communication with our team. The upgraded Marketplace makes this easier while keeping our specialists involved when adjustments are needed.”
More than 50 VIP partners are already using the upgraded Marketplace to book positions and manage performance without the manual back-and-forth traditionally involved in affiliate negotiations.
SlotCatalog says the next step is to open the Marketplace to independent third-party webmasters, moving it from an internal tool toward shared infrastructure for the wider affiliate market.