Midnite completes Triple Crown sponsorship with extended World Snooker Tour partnership

Midnite has extended its partnership with the World Snooker Tour (WST) after being named the official UK betting and casino partner across all three of snooker’s prestigious Triple Crown events.

The extended agreement will see Midnite add the UK Championship to its existing sponsorship of the World Snooker Championship and the Masters, bringing all three of the Triple Crown events under one partnership. 

The UK Championship will get under way on 28 November at the York Barbican and runs until 6 December.

Now sponsoring all three Triple Crown tournaments, Midnite will have an extended brand presence across snooker’s most prestigious stages, from the UK Championship in York and the Masters at Alexandra Palace, to the World Championship at Sheffield’s Crucible Theatre.

First held in 1977, the UK Championship has become one of the highlights of the snooker calendar. The tournament brings together 32 of the world’s leading players, including the top 16 in the world rankings and 16 qualifiers, competing for one of the sport’s most coveted titles.

This year’s tournament will also feature a record prize fund of £1.5 million, up from £1.2 million in 2025, with the champion taking home £312,500.

Midnite has already built a strong relationship with WST through its involvement in the World Snooker Championship and the Masters. Adding the UK Championship is the next step in that partnership, giving the brand a presence across the three tournaments that mean the most to players and fans alike.

The expanded agreement also reflects Midnite’s wider ambition to build lasting partnerships with major sporting events and find new ways to connect with the fans who follow them.

Callum Wilson, senior PR Manager at Midnite, said: “Snooker has been a fantastic sport for us to be involved with, and we’re really excited to be extending our partnership with the World Snooker Tour to cover all three Triple Crown events. We’ve already had some great experiences working with WST through the World Championship and the Masters, so adding the UK Championship feels like a natural next step for us.

“These are the three tournaments that every snooker player dreams of winning, and they mean a huge amount to fans as well. To have Midnite involved in all three is something we’re really proud of.

“We’ve enjoyed building our relationship with WST and we’re excited to keep that going, finding new ways to get involved in the sport and bring fans closer to the action.”