SmartSoft highlights its original game portfolio and product innovation
Founded in Tbilisi, Georgia, in 2015, SmartSoft has built its portfolio around original game concepts and distinctive gameplay mechanics. Its releases include JetX, Balloon and PlinkoX, each representing a different approach to developing new gaming experiences.
Launched in 2018, JetX introduced a flying crash game format, combining the multiplier-based crash mechanic with visual storytelling and dynamic gameplay. The title helped establish a recognisable format within the iGaming industry and became one of SmartSoft’s flagship products.
Since its launch, SmartSoft has continued to develop JetX, introducing new features and improvements to maintain the game’s relevance. The latest development, New JetX, reflects the company’s ongoing investment in the evolution of its established titles.
With Balloon, SmartSoft introduced a different approach to multiplier-based gameplay. The game features an interactive mechanic in which players control the inflation of a balloon by pressing and holding a button, then release it to cash out. As the balloon expands, the multiplier increases, while the risk of bursting adds another dimension to each round.
PlinkoX takes inspiration from the familiar Plinko format and introduces an additional gameplay element: each ball has its own multiplier. This feature gives the classic concept a distinct dynamic while retaining its recognizable foundation.
Together, JetX, Balloon, and PlinkoX demonstrate SmartSoft’s focus on developing games with individual identities and original mechanics across different casino gaming formats.
The company’s product development approach is guided by a question highlighted by CPO Luka Kobalia: “What can the player do here that they can’t do anywhere else?” This principle informs the development of new concepts and encourages the team to explore gameplay experiences beyond established formulas.
SmartSoft’s portfolio extends beyond Crash games, encompassing Instant and Mine categories as well as other casino gaming experiences. The company continues to invest in product development, combining original concepts with ongoing improvements to its existing titles.