Sportradar opens its odds feed to esports rivals including GRID

Sportradar has opened its Unified Odds Feed to rival esports odds suppliers, a notable shift for a company best known for selling its own odds and data.

Under the expansion, operators can choose odds from DATA.BET, Esportsbull or GRID on a title-by-title basis through a single Sportradar integration, subject to availability and commercial terms. Counter-Strike 2, Dota 2 and League of Legends are covered at launch, with VALORANT and Mobile Legends: Bang Bang to follow.

In effect, Sportradar is acting as a distribution platform for specialist competitors. The company says this reflects how esports betting works. “The providers that have built the market across Counter-Strike 2, Dota 2 and League of Legends each bring their own strengths and trading style, and the best fit can differ from title to title,” said Roman Garin, SVP of innovation at Sportradar.

‘A huge towards a standard in the industry‘

GRID is the most notable name on the list. It holds official data partnerships with publishers and organisers including Riot Games, Ubisoft and ESL FACEIT Group, and offers its own odds product. CEO Moritz Maurer called the deal “a huge step toward establishing a standard in the industry”.

DATA.BET said the partnership would carry its content “from Tier-1 majors to lower-tier tournaments running around the clock” to a wider audience.

The integrity picture in esports is mixed. Sportradar’s 2025 integrity report flagged 34 suspicious esports matches out of around 100,000, making it one of the lowest-risk categories it monitors, according to Dot Esports. However, IBIA recorded 15 esports alerts in the first quarter of 2026, up from four a year earlier, and several recent sanctions have involved regional and challenger-level competitions.

iGB has asked Sportradar how its integrity services will monitor third-party esports odds and whether the marketplace model will extend beyond esports. At the time of publication Sportradar had not yet responded.