Bordeaux ends Winamax sponsorship over mocking tweets

It sees the deal brought to an end just months after it was struck in August 2021, having originally been due to run until the conclusion of the 2023-24 French football season. 

The operator’s branding will be replaced by the club’s charitable foundation Coeur Marine et Blanc. 

Bordeaux deputy general manager Thomas Jacquemier said the decision to end Winamax’s sponsorship had been made after discussions with the business. 

He explained that recent videos and tweets from the Winamax Sport account had gone against the spirit of the partnership, and the contract signed between the parties. The account has made jokes at the expense of the team, such as responding to a prompt to write a sad story in three or fewer words with “Girondins de Bordeaux”.

After the sponsorship deal was ended, it tweeted: “We have been looking for a good defence for an hour, but like the Girondins, we can’t find it.”

Its replacement, Coeur Marine et Blanc, supports associations and businesses that support health-related projects, young people and social inclusion.

“[We] have been thinking about this project for a long time in order to highlight our foundation and the values of solidarity and commitment that are dear to the club and to [club owner] Gérard Lopez,” Jacquemier explained. 

Lopez, he added, will match each donation to the foundation up to a value of €100,000. 

The team’s first match with Coeur Marine et Blanc ended with Bordeaux losing 6-0 to Rennes on Sunday 14 January.