Greentube boosts social casino presence in US with GAN deal

Greentube, the Novomatic Interactive division, has enhanced its offering in the US after taking its social gaming content live with GameAccount Network (GAN) brands across the country.

The new partnership has seen Greentube launch a range of specially selected games, based on research into US player preferences, to GAN-powered operators The Chickasaw Nation (Oklahoma), San Manuel Digital LLC (California), The Snoqualmie Tribe (Washington), and Penn Interactive (nationwide).

These include successful land-based games as well as powerful, exclusive real-money and social titles that have proven majorly successful in other markets. Diamond Cash: Mighty Elephant, which is a top performer globally, is among the first batch of titles to go live, as well as land-based favourite Apollo God of the Sun, Strike it Gold Winways, and Fuzanlong.

In the coming months, further social titles will be added to 16 of GAN’s gaming sites as Greentube continues to strengthen its influence in the burgeoning US social gaming market. 

Markus Antl, head of sales and key account management at Greentube, said: “We are excited about our partnership in the US with GAN, in which we have furthered our relationship by launching social content via 16 of its gaming sites. The US is a hugely important market for us heading into 2022, and this alliance gives players from coast to coast the chance to access and enjoy a large selection of our most popular games.”

Dermot Smurfit, CEO of GAN, said: “Greentube is renowned across the world for its engaging and highly entertaining games, so the opportunity to be able to showcase a bespoke selection of social titles in the high-growth US market is a major boon for both our operator brands and the players who can now access iconic gaming experiences.”