iSoftBet appoints industry veterans to C-level roles

The company has hired Maor Barski as chief operations officer, Pedro de Matos as chief finance officer and Peter Nikashin as chief marketing officer.

Barski has over ten years’ experience in managerial roles, having previously worked at GoWild Gaming and Playtech subsidiary CSMS.

“iSoftBet is a supplier with a sterling reputation and it is a very exciting time to be joining them,” said Barski. “With bold plans in place, we look forward to a great year ahead.”

De Matos previously held senior positions with Aristocrat and TCSJohnHuxley.

“A leading provider focused on regulated markets and bringing amazing gaming experiences to players, iSoftBet stands apart and I’m delighted to join them,” he commented.

Formerly head of marketing at Play’n Go, Nikashin has more than 20 years of industry marketing experience. He has had several roles with B2B and B2C brands in a number of markets.

“Instantly recognisable products, aligned with a strong appreciation of innovation make iSoftBet an eye-catching supplier, and I’m extremely excited for the adventure ahead,” said Nikashin.

iSoftBet CEO Nir Elbaz commented on the appointments, stressing the expertise of the executives: “2021 saw us make major strides as a company and we’re pleased to be able to add three major executives to the iSoftBet family, all bringing fantastic industry knowledge and experience.

“We have ambitious goals and these appointments will no doubt assist us as we continue our journey.”