DraftKings to strengthen Louisiana presence with new retail sportsbook

Being developed in partnership with CQ Holding Company, the sportsbook will be located at Hollywood Casino Baton Rouge, which recently broke ground on a project to relocate its casino operations to land.

DraftKings and CQ will first construct a temporary sports betting facility at the casino, with the aim of opening a permanent sportsbook at the site next year. 

The initial temporary venue will feature 20 self-service kiosks and three over-the-counter sports betting ticket cages. 

This project marks the second collaboration between DraftKings and CQ, following the launch of a DraftKings sportsbook at Casino Queen in Illinois.

“The temporary DraftKings sportsbook at Hollywood Casino Baton Rouge will provide customers with new, exciting ways to enjoy this historic property and we’re thrilled our expanded DraftKings partnership will offer guests their premier sports betting technology,” CQ president and chief executive Terry Downey said. 

“We believe this temporary DraftKings sportsbook space will lay the foundation for one of the most engaging sports viewing environments, which will be further elevated upon the opening of the proposed permanent DraftKings sportsbook next year.”

DraftKings, senior director of retail sportsbooks Michael Kibort added: “Through our collaboration with CQ Holding Company Inc and Hollywood Casino, we look forward to revolutionising the sports betting experience while providing sports fans with an outstanding entertainment facility in Baton Rouge.”