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ESA Gaming set for Denmark entry following games certification

| By Micah Passman
Innovative games provider ESA Gaming has further boosted its footprint in Europe after gaining certification to launch its expanding content portfolio in Denmark.

Licensees in Denmark now have access to ESA Gaming’s EasySwipe titles, a new breed of games that introduces new vertical and increased opportunity for operators to engage, cross-sell and convert from sportsbook to casino.

The supplier’s games portfolio now includes seven titles, and an exciting roadmap will see more thrilling content introduced in 2022.

The EasySwipe games family has been proven to convert 20% of sport players, increase screen time by around 5% and helped boost sports revenue by 3%.

ESA Gaming has significantly increased its global footprint in the last 12 months, entering new markets such as Greece, Romania, Portugal and Sweden, while also cementing its presence in Italy, and Colombia.

Zorica Smallwood, director at ESA Gaming, said: “We have had a fantastic start to the year, adding new games to our portfolio and boosting our presence in several markets.

“Through this certification, we will be able to partner with Danish operators and introduce local players to our innovative content which offers lightweight design and easy game-play that enables operators to create a new vertical without impacting the sports betting experience.”