EveryMatrix finalises acquisition of Leapbit

EveryMatrix said the acquisition would strengthen its online-first OddsMatrix sports betting product with an advanced retail offering.

OddsMatrix will integrate Leapbit’s retail-focused software solution and other products such as virtual horse racing and lottery games.

Founded in 2018, Leapbit is a B2B sports betting supplier, employing a core team that was previously with Romanian bookmaker Superbet.

Leapbit’s development team will be merged with OddsMatrix’s existing organisation and continue to deliver software from its current base in Zagreb, Croatia. Leapbit’s leadership team will oversee the transition.

“OddsMatrix is one of the company’s three pillars and is growing at a tremendous rate already,” EveryMatrix chief executive Ebbe Groes said. “Retail is a big component of any comprehensive sports betting suite and, by integrating Leapbit’s technology, we can take OddsMatrix to new levels of complexity.

“We’ve been impressed by Leapbit’s technology and expert team, and we’re looking forward to growing OddsMatrix together by greatly expanding our addressable market.”

Leapbit co-founder and chief executive Božo Kekez added: “The past four years with Leapbit have been more fruitful than expected; we’ve done a lot of work in a short time frame and couldn’t be prouder of this outcome. 

“The team is eager to re-join a bigger company and work from the inside to push the boundaries of innovation within the sports betting software space.”