Legitimizing the US sports betting market – what do the players want?

With sports betting legalized in 8 states across the US already, and with major events in the sporting calendar including the Super Bowl and March Madness having taken place in Q1 of 2019, the betting patterns that have emerged in these early stages will be instrumental in the formation of future markets as the industry continues to grow.

H2 Gambling Capital’s recent research shows the legal market will take a decade to catch up with the illegal market, demonstrating a need to create a strong offering that cannot be paralleled through illegal channels.

Scientific Games’ research and materials from the course of last year includes findings on player preferences and incremental spending for sports betting. This webinar will discuss the key messages and takeaways for stakeholders looking to establish themselves in the US market in 2019 and beyond.

This webinar took place on Wednesday 12th June at 16.00 BST.

Moderator:

Dan Tyler, Senior Conference Producer, Clarion Gaming

Speakers:

Keith O’Loughlin, SVP, Sportsbook and Platforms, SG Digital

David Henwood, Director, H2 Gambling Capital

This webinar has been created in association with ICE North America, sponsored by SG Digital