Social responsibility

Applications open for Flutter-backed Clubs in Crisis grassroots sports project

| By Robert Fletcher
Clubs in Crisis, a grassroots sports project backed by Flutter Entertainment, has opened applications for organisations across the UK and Ireland to access new funding.

Managed by Made by Sport, the initiative will see grants made available to community clubs throughout 2021, with the aim of supporting organisations impacted by the novel coronavirus (Covid-19) pandemic.

Last month, Cash4Clubs, a charity initiative funded by Flutter, donated £4.8m (€5.6m/$6.6m) to the project.

This was equal to the amount it benefitted from as a result of business rates relief, which was put in place from March 2020 to March 2021 for its shops in England.

Flutter’s Cash4Clubs initiative launched in 2008 and has given almost £800,000 to clubs over the past 12 years, including £165,000 in grants in 2020.

“Through Cash4Clubs we have a long history of supporting grassroots community sport, and I’m pleased that we have been able to partner with Made by Sport to pass the benefit of business rates relief straight into the communities that need it most,” Flutter chief executive Peter Jackson said.

“We look forward to seeing the positive impact this funding will have for thousands of communities up and down the UK.”

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