Aspire Global acquires 25% of bingo supplier End 2 End

| By Marese O'Hagan
Aspire Global has agreed to acquire a 25% stake in bingo supplier End 2 End for $1.7m (£1.2m/€1.5m) in cash, with the option to acquire the rest of the its shares in up to five years’ time.

End 2 End was founded in 2019 and is based in Buenos Aires and Miami. It is currently licensed in a number of markets, including Colombia and Great Britain.

End 2 End’s bingo offering provides technology for online bingo, retail bingo and hybrid bingo games.

“This is yet another step in Aspire Global’s strategy to control the entire B2B value chain in the igaming industry,” said Tsachi Maimon, CEO of Aspire.

“It is also an important part of achieving our goal of becoming the world’s leading igaming supplier.”

Aspire will now offer End 2 End’s bingo solution through its subsidiary Pariplay’s aggregation platform.

“We are happy to add our technology and expertise to a giant in this industry,” said Alejandro Revich, CEO of End 2 End.

“End 2 End will have the opportunity to reach new customers and markets, hand-in-hand with Aspire Global. No doubt it’s a perfect match for us, and I hope this deal will take our company to the next level.”

Yesterday (9 December) Aspire also completed the migration of its partner brands to BtoBet’s sportsbook platform. Aspire acquired BtoBet in October 2020.

“I’m very happy to see that we have already managed to complete this significant step in our growth strategy,” Maimon said. “The migration to BtoBet’s proprietary sportsbook platform opens up for numerous growth opportunities in regulated markets with both existing and new customers, especially in Europe, the US and Latin America.”

Last week, the business completed the sale of its B2C assets, including Karamba, Hopa and BetTarget, to Esports Technologies for $75.9m.

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