AYX scores regional deal with Inter Milan

| By Robert Fletcher
Asia-facing online gambling operator AYX has secured a new partnership with Italian Serie A football club Inter Milan.

Under the deal, the length of which was not disclosed, AYX will become an official regional partner of the team in Asia.

The agreement comes after AYX signed a similar deal with Serie A club AS Roma in February this year.

“We are very happy to welcome this new important international partner to the Inter family, reflecting the ever-growing attractiveness of the Inter brand on the global scene,” Inter Milan chief marketing officer Luca Danovaro said.

“We are delighted to partner with AYX, the leading brand in the sports and entertainment market in Asia, and we sincerely believe that, together, we will achieve great results over the next few seasons.”

Inter Milan currently sit third in Serie A after winning five out of nine league games so far in the 2021-22 season.

Under the country’s Dignity Decree laws introduced in 2019, gambling advertising – including sponsorship – is banned within Italy. However, clubs are able to partner with overseas operators for deals targeting markets abroad.

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