Bally’s signs deal to launch sportsbook in Kansas
| By Richard Mulligan
Bally’s Corporation is set to launch its mobile sportsbook in Kansas through a deal with a Dodge City casino ahead of the implementation of pending sports betting legislation.
Bally’s will offer its Bally Bet mobile sportsbook in Kansas via a multi-year market arrangement with Boot Hill Casino & Resort.
In a statement, the Rhode Island-headquartered group said it expects that its media partnership with Sinclair Broadcast Group, which provides it with access to 19 regional sports networks, will also attract sports fans in neighbouring states to the Kansas mobile sportsbook.
The Kansas launch – dependent on the passing of Senate Bill 84 – will see Bally’s establish a presence in its 14th US state, and the third in which it is solely operational as an online entity.