Sports betting

Belgian National Lottery relaunches Scooore sportsbook with TG LAB and Kambi

| By Robert Fletcher
The Belgian National Lottery (Loterie Nationale) has relaunched its Scooore sportsbook brand in partnership with betting solutions provider Kambi Group and omni-channel igaming platform supplier TG LAB.
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Scooore will operate on a modular platform provided by TG LAB, combined with Kambi’s sports betting solutions. 

The relaunch comes after TG LAB signed a multi-year agreement to become the trusted platform technology partner of Loterie Nationale’s sportsbook business. 

Kambi agreed a similar deal with the lottery in October last year, with its sports betting solutions covering Scooore’s online and retail offering in Belgium.

First launched in 2012, Scooore operates in over 300 retail sports betting locations across Belgium, while the brand also has an established online presence in the country.

“The National Lottery is delighted with the Kambi and TG LAB partnership that has relaunched the sports betting offering through its Scooore brand; we are looking forward to making this a great success together,” Loterie Nationale chief executive Jannie Haek said.

The relaunch comes ahead of the start of the 2020 Uefa European Championship football tournament, where Scooore will serve as one of the main sponsors of the Belgian team.

“Together with Kambi we have delivered a truly superb online sports betting site for Scooore, which will enable it to increase its competitive advantage in the Belgium market,” TG LAB chief executive Ugnius Simelionis said.

Kambi chief executive Kristian Nylén added: “The lottery has ambitious plans to grow its sports betting footprint, and we look forward to helping unlock those ambitions with the power and flexibility of the Kambi sportsbook.”

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