Betfred and MaximBet gain market access in Arizona with tribal partnerships
| By Nosa Omoigui
Bookmaker Betfred and MaximBet – the betting brand associated with the Maxim media group – have announced plans to launch sports betting offerings within the state of Arizona after securing market access agreements with tribal operators.
Betfred is set to open a retail sportsbook in partnership with Fort McDowell Yavapai Nation’s We-Ko-Pa Casino Resort. The “state of the art, Las Vegas quality” sportsbook will be accompanied by mobile and online betting under the Betfred brand.
Sports betting was recently legalized in Arizona, with the market expected to launch in September after a new tribal-state gaming compact was passed.
Fort McDowell Yavapai Nation president Bernadine Burnette said: “The partnership announcement with Betfred Sports marks a new chapter for We-Ko-Pa.
“We are excited about the prospect of sports betting in Arizona, and are thrilled to pursue an event wagering license to allow us to offer sports betting to our retail and digital customers.”