Betfred US scores partnership with Colorado Rockies

| By Robert Fletcher
Betfred USA Sports, the US-facing business of the British bookmaker, has entered a multi-year marketing and sponsorship agreement with Major League Baseball (MLB) franchise the Colorado Rockies.

Facilitated by the SCCG Management consultancy, the deal includes a number of digital and stadium assets at the team’s Coors Field home ballpark, with Betfred USA Sports to become a partner of the Rockies.

Betfred USA Sports and the team will offer a range of game-day experiences for fans, including ticket giveaways, game suites and in-game contests.

“Sports betting has seen incredible growth across the country recently and we are always looking for new and exciting ways to engage with not only our fans but all sports fans throughout the Rocky Mountain Region,” Rockies’ vice president of corporate partnerships Walker Monfort said.

The deal comes after Betfred USA Sports in September last year rolled out online wagering in Colorado, as well as in Iowa. The operator also opened the first land-based sportsbook in the state, with the facility launching at the Saratoga Casino Black Hawk in June 2020.

Read the full story on iGB North America.

Subscribe to the iGaming newsletter