MacDonald will take on the new role having served as head of product at BetMakers since joining the business in October 2020.
Prior to this, he spent two-and-a-half years as senior product manager at BetEasy and also had a spell in the same position with William Hill in Australia.
MacDonald started out in the gambling industry with Sportsbet in May 2010, working for its customer service team before progressing to become a junior sports trader, events creation team lead and eventually business analyst.
“Since joining the company in late 2020, I’ve seen it experience incredible growth and the future global opportunities couldn’t be more exciting,” MacDonald said. “The BetMakers team and culture is second to nine and I look forward to helping the company achieve its long-term vision and goals.”
BetMakers’ chief executive Todd Buckingham added “Dan has shown himself to be an outstanding leader and we are delighted to be able to give him the opportunity to grow further within BetMakers and join our executive team as chief digital officer.
“I have no doubt that Dan will do an outstanding job in leading the team, taking us another step closer to our strategic company vision.”
The appointment comes after BetMakers last week agreed a deal to power a new wagering venture led by media giant News Corp Australia with backing from gambling executives Matt Davey of Tekkorp and Matt Tripp.
Under the 10-year agreement, BetMakers’ OM Apps subsidiary will provide B2B platform technology and wagering solutions to NTD Pty, which will focus on the Australian and New Zealand markets.
BetMakers said the arrangement includes the potential to earn in excess of AU$300m (£169m/€201m/US$218m), with the revenue share agreement meaning at least $80m in revenue for BetMakers over the initial 10 years of the deal.