BetPlay scores Colombia-facing betting deal with NBA

| By Marese O'Hagan
Sports betting operator BetPlay has entered into a deal with the National Basketball Association (NBA) in Colombia, which will see BetPlay named as its official betting partner.

The multi-year partnership will see BetPlay offer exclusive online and retail promotions for NBA fans in Colombia.

BetPlay will also use NBA statistics and branding in its Colombian platform.

In turn, the NBA will promote BetPlay on its digital and social media platforms, including BetPlay’s odds on NBA.com and the NBA app.

“We couldn’t be more excited to partner with BetPlay as we continue to engage our passionate fans in Colombia and enhance the ways in which they consume the NBA,” said Kuljeet Sindhar, associate vice president of International Fantasy & Gaming at the NBA.

“As the gaming landscape continues to grow, we look forward to working collaboratively with BetPlay to offer new opportunities for local fans to display their interest in their favorite players and teams.”

In addition, BetPlay will act as the presenting partner of a local version of the NBA’s prediction game, Pick’Em: Bracket Challenge.

“The NBA has an incredibly enthusiastic fanbase here in Colombia and we are thrilled to partner with the top basketball league in the world,” said Germán Segura, CEO of Corredor Empresarial at BetPlay.

“As an official partner, we hope to build on the NBA’s ongoing commitment to generating excitement in the game of basketball in Latin America.”

The BetPlay and NBA partnership will also promote responsible gambling and advocate for sports integrity.

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