The solution will be available exclusively via BetPlay, providing access to a range of 90-ball and 75-ball bingo games. According to BetPlay, it is the first multi-player bingo product to launch in Colombia.
“We are very happy to provide our content to an operator of the size and importance of BetPlay,” End 2 End chief executive and founder Alejandro Revich said.
“Our content is proven to attract players and it’s a proud moment to be the first multi-player bingo provider certified in Colombia. This latest deal strengthens our position as one of the top providers in this segment of the industry.”
End 2 End has offices in Buenos Aires, Argentina and Miami, US.
Germán Segura, general manager of Corredor Empresarial, which operates BetPlay, added: “BetPlay constantly seeks to strengthen its offering and provide the very best entertainment experiences.
“This new alliance with End 2 End expands our platform, with an innovative way of playing bingo and we are certain that it will be a success. Working with End 2 End enables us to consolidate our brand’s position as the market leader in Colombia.”
BetPlay has strengthened its market position in Colombia since Corredor Empresarial secured an online gambling licence for the platform in the country in 2017.
Last year, the operator struck a dead to sponsor Colombia’s top tier of men’s football, as well as other competitions organised by the División Mayor del Fútbol Profesional Colombiano (Dimayor) for four years. The agreement built on an existing partnership with Colombia’s national football team.