Betpoint Group names ex-ComeOn chief Merzoug as new CEO, eyes M&A

| By Robert Fletcher
Online gambling operator Betpoint Group has appointed Lahcene Merzoug, the former chief executive of ComeOn Group, as its new CEO.

Merzoug will oversee Betpoint’s expansion plans, with the aim of expanding its flagship brands 21.com, Justspin, NitroCasino, NeonVegas and UltraCasino into new markets.

As CEO, Merzoug will also help to identify possible merger and acquisition targets for the Malta Gaming Authority-licensed operator. 

Merzoug joins Betpoint having spent two years as CEO of ComeOn Group, prior to which he was chief marketing officer at Green Media, the internal media agency of Mr Green.

He also previously held senior roles at Evoke Gaming, Bonnier Gaming and Red Bet. 

“I’m delighted to be joining such an ambitious and driven organisation,” Merzoug said. “We have an incredible team of people that form the Betpoint Group and together we make for a powerful proposition. 

“We are at the very beginning of an extraordinary growth trajectory and we can’t wait to share our expansion plans with the industry, but until then, watch this space.”

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