The acquisition will give Betsperts app users access to sports betting and fantasy football research and analysis to support their betting and fantasy sports play. It is Betsperts’ second major deal of the year, after the acquisition of news platform Fantasy Life in May, which will now be supported by 4for4’s content.
“We’re excited to join a growing team in the Betsperts ecosystem,” said Josh Moore of 4for4.
“With [Fantasy Life founder] Matthew Berry on board, and more resources now available to us, we can’t wait to take 4for4 to the next level and help shape the bright future of Betsperts Group.”
“The addition of 4for4 brings premium content to our users, bolsters our user base, and builds our financial relationship with customers,” Betsperts CEO Reid Rooney commented.
“We have seen tremendous success this football season with the integration of 4for4.”
The news follows Betsperts closing a $6m funding round in August, led by HBSE Ventures and Verance Capital.