Better Collective strikes deals for US sports betting sites

Better Collective has acquired the assets of Florida-based sports betting websites Vegas Insider and Scores and Odds in a $20m cash deal.

“With the acquisition of the two mega-brands, VegasInsider.com and ScoresAndOdds.com, Better Collective is paving the way to expand the position as the market leading sports betting information company to include the US,” Jesper Søgaard, chief executive and co-founder of Better Collective said.

Currently the two websites, which attracted more than 15m unique visits per month during the National Football League’s (NFL) 2018/2019 season, operate on a business model based on the sale of betting tips and brand advertising. However, under Better Collective, the system will move toward an affiliate marketing model.

The change in business model will involve “a technical and commercial overhaul” of the VegasInsider.com and ScoresAndOdds.com websites in order to facilitate regulated affiliate marketing.

Read the full story on iGB North America.