BGO owner puts player database up for sale

| By Stephen Carter
BGO Entertainment has put its player database up for sale following last month’s suspension of its licence by the GB Gambling Commission.
For sale sign

“Operating in a regulated environment where the issued fines are not proportional versus the size of the operation makes little sense for BGO,” a representative of the operator told iGB.

“It is with regret that BGO surrendered its licence after nine successful years, but it was the right decision to protect the players, staff and affiliate partners from a potential default,” they said. “We welcome offers on the database and brand from other operators with a remaining appetite for the market.”

The nine years’ worth of player data includes 430,000 active GB player accounts across the BGO, Powerspins, Vegasluck and Chilli.com brands, with the operating business having generated £300m NGR in that period, iGB understands. The BGO.com domain will also be put up for sale.

BGO’s licence was suspended with immediate effect on 15 October, while the Gambling Commission carried out a review under Section 116 of the 2005 Gambling Act.

The Commission said that “failing to protect consumers” had been a key consideration in its decision to conduct the review.  

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