Kemp joined the Tote Group in 2019, having previously worked for Coral, first as gaming director, serving through both its merger with Ladbrokes and its acquisition by GVC Holdings, taking on new roles with the new post-merger business each time.
“The Boylesports CEO role provides an excellent opportunity to lead an already strong, well-performing business, with its own technology and very experienced teams,” Kemp said. “I look forward to working with those teams to further grow BoyleSports across both the digital and retail channels, targeting market share growth in existing markets while continuing to seek out new ones”
Kemp’s accomplishments at the UK Tote Group include agreeing a seven-year strategic agreement with Tote Ireland last year. Under this deal, the UK Tote Group will operate Tote Ireland’s off-course business and the two organisations will work together to jointly distribute and promote Tote betting on Irish and British racing around the world.
“I am delighted to welcome Mark to BoyleSports,” John Boyle, the operator’s founder and chairman, said. “He brings with him a wealth of senior leadership experience in the sector at a time when BoyleSports is increasingly looking for expansion opportunities internationally.
Boyle added that Kemp’s work in the online betting sector was a particularly important factor in his selection.
“There are few people within the industry with Mark’s digital leadership expertise, which is a critical channel of growth for BoyleSports.”
Gray joined BoyleSports in 2013, handling the operator’s international business development. He became chief executive in 2017, succeeding Boyle.
In his new role, Gray will work on the “continued expansion of BoyleSports in Ireland, the UK and further afield”.
“I would like to thank Conor Gray for his invaluable contribution to the growth of BoyleSports,” Boyle said. “In his five years at the helm of our company he has added 150 shops to our retail network and has grown our digital business by more than 100%.
“This restructuring will allow Conor to seek out and realise new opportunities for BoyleSports across the globe.”