M&A

Bragg acquires Wild Streak Gaming for $30m

| By Conor Mulheir
B2B igaming technology and content supplier Bragg Gaming Group has announced its acquisition of Las Vegas-based content creation studio Wild Streak Gaming, in a deal worth around $30.0m (£21.2m/€24.6m).

Wild Streak has a portfolio of 39 casino slot titles supported across online and land-based applications, and also develops content for social casino.

Bragg signed a purchase agreement to acquire all of the outstanding membership interests of Wild Streak in a cash and stock transaction for a price of approximately $30.0m.

The sellers of Wild Streak received $10.0m in cash at closing and will receive $20.0m worth of common shares of Bragg over the next three years.

Bragg said that together with its acquisition of Spin Games announced in May, the deal serves to advance its acquisition strategy by increasing its ability to develop and distribute online casino content to the US market in-house.

Doug Fallon, the founder and chief executive of Wild Streak, will join Bragg as managing director of group content following the acquisition, and will lead the company through its US content creation strategy while also collaborating with its European development staff.

Read the full story on iGB North America.

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