Bragg first named Carter as the new CEO in March.
Carter has taken the place of Bragg co-founder and former CEO Adam Arviv, who took on the role in September 2020. Arviv will continue to work as a strategic advisor to Bragg.
Bragg also announced the appointments of Paul Godfrey as chair and Lara Falzon as audit committee chair.
“I’m excited to be leading Bragg in its next phase of growth and helping to shape the future of the company, as we continue to provide next generation premium content and tools to our B2B partners,” said Carter.
“I’m eager to leverage these strengths to expand Bragg in both our core European markets and in the rapidly growing North American iGaming market.”
As CEO, Carter will oversee Bragg’s plans to expand throughout the US and Canada. The plans include increasing Bragg’s regulatory compliance and launching a B2B igaming technology platform.
Also as part of the expansion plans, Bragg applied to list its shares on the Nasdaq Stock Market in March.