Casino dashboard: December 2021

| By Stephen Carter
From sequels to product families via the proverbial rabbits to dynasties. Kevin Dale looks at how titles become franchises, plus of course the top games and dealmaker charts this last month.

No change at the top this month but there’s a battle of the product families brewing out there. We’ve discussed sequels at length, yet from a spin-off, you’re only one launch away from creating a product family.

Top 20 games by distribution

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In the NetEnt corner we now have the three Gonzos, whilst Gameburger Studios’ latest release Hyper Star joins Hyper Strike in the charts and sister product Hyper Gold is not that far off.

Pragmatic Play’s Megaways version of Big Bass Bonanza effectively creates another fishy franchise, though their latest title sits just outside the charts. To the John Hunter series (which now numbers 7), they added the Quest for Bermuda Riches in October and Book Of The Fallen in November, which did make the top 20. Play’n GO have their own “… Of Dead” series with Book Of- and Legacy Of- lying in state, whilst Scroll Of- and Ghost Of- are in repose, just out of the public eye.

Other notable families include Fishin’ Frenzy (Reel Time Gaming/Blueprint), Rainbow Riches (Barcrest), Age Of The Gods (Playtech), Cat & Rich Wilde (Play’n GO), Beat The Beast (Thunderkick) and Fruit Nova (Evoplay).

So when does a sequel become a franchise? As with real families, the magic number is arguably 3. By adding a Deluxe version to Cheeky Fruits (G), you have a couple. Add a Split, a Remastered or a Megaways on top and you can legitimately call the sum a new family.

Mercifully, the new arrival doesn’t require nappies or childcare. In fact, it flourishes from day one, not only looking after itself, but its parents too. Before you know it, sisters and brothers abound like the proverbial rabbits and a dynasty is born.

Product families can even reach (or be pushed towards) that coveted branded status, where the in-house product attains the premium value of licensed content from third parties, such as Monopoly or Narcos.

A handful have spawned new product types such as the Fishin’ Frenzy Scratchcard or even products in other verticals such as Rainbow Riches Bingo (Playtech/SG) or Gonzo’s Treasure Hunt Live (Evolution). This type of product stretching is rare, however, so could present an opportunity for studios to create those extended families…

On the deals front, EveryMatrix and Slotegrator are turning up the heat with new content from the likes of Big Wave Gaming, Slotmill, Cogg Studios and August Gaming.


Biggest studio dealmakers

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Yet it’s Salsa Technology who top our rolling six-month aggregator chart having plugged in yet more content this month with live product from Betgames TV.

Biggest aggregator dealmakers

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Red Rake Gaming expands its distribution via Hub88 this month, meaning it now clears the top as busiest studio dealmaker in recent months.

* Please note these are live charts which update every month so please ensure the month of November is selected in the drop-downs to match the analysis

**Data on deals by month was collected from April 2020 onwards. Deal relationships between companies from all time are available on other charts. Note that only deals reported on company websites or in the gaming press are collated.

***The games chart here excludes live games and table games. Game rankings are determined by the number of game appearances on the casino homepages of more than 1,000 casino sites. To access many other charts including game rankings, live and table games, positions on subpages or to filter by operator type and size, ask for our demo from our partner, egamingmonitor.com, which covers 32,000 games, 1,200 suppliers and 1,000 operators.

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